Dentsu media company iProspect has received on-line retailer Zalando’s international enterprise, its second huge win in a yr after BMW. Zalando strikes from OMG. Germany-based Zalando has a turnover of
I’m certain I gained’t be alone in selecting CALM’s “Final picture” as my marketing campaign of the yr. Actually devastating in its perception, simplicity and affect it’s the good proof
Some argue it’s already right here, however the time will inevitably arrive when AI is undeniably capable of specific considerably extra creativity and emotion than the principally unimaginative promoting produced
The Or is Mom’s different company (geddit) and appears agreeably decided to be even wackier than its distinguished dad or mum. This advert by YouTuber anOnymoose ran simply as soon
Operating a profitable, steady enterprise shouldn’t be straightforward, however VCCP continues to do it with power and honesty, yr after yr. It’s about time that MAA singled them out as
Consultancy MediaSense is launching a DE&I (Range, Fairness & Inclusion) audit programme for advertisers. Sanofi is among the early adopters. The audit programme, which aligns intently with the World Federation
It’s at all times good to finish the 12 months with an account win and Mom has finished so with SlimFast in a pitch whereas Fortunate Generals has landed a