MAA’s Company of the 12 months 2022 is… VCCP London

Operating a profitable, steady enterprise shouldn’t be straightforward, however VCCP continues to do it with power and honesty, yr after yr. It’s about time that MAA singled them out as our Company of the 12 months. Different businesses to be shortlisted in a aggressive yr have been adam&eveDDB, Mom, New Business Arts and Saatchi & Saatchi.

The advantages of a steady senior administration group shine out within the company’s new enterprise file, which is the envy of the trade. VCCP gained one of many greatest pitches of 2022, keeping off competitors from adam&eveDDB(a two-time MAA winner) for the newly-merged Virgin Media O2, and in doing so, the company demonstrated the energy of its 20-year relationship with O2, certainly one of its founding shoppers.

Different wins included Basic Mills’ Outdated El Paso, Canines Belief and one of many UK’s least cherished manufacturers, Thames Water. VCCP isn’t afraid to tackle challenges, proven additionally in its lengthy relationship with easyJet and this yr’s relaunch of unloved parcel provider Hermes as Evri.

This yr the artistic stepped up a notch too, with some memorable campaigns like Domino’s “Castaways” and Wickes “Open Up.” Better of all have been “Set them free with Dairylea” and Cadbury’s “Secret Santa,” each for Mondelez. Successful the IPA Effectiveness Grand Prix for Cadbury was one other signal that VCCP is on the prime of its sport.

All the time pushing forwards, the company launched CX company Bernadette, and confirmed a wholesome scepticism concerning the much-hyped metaverse by launching “multiverse” company VCCP+ as a substitute.

Folks-wise, VCCP nonetheless manages to make room for senior promotions, regardless of the soundness on the prime. Darren Bailes moved from ECD to world CCO initially of the yr, whereas Jonny Parker and Chris Birch shifted as much as joint ECDs. Equally, CSO Michael Lee moved as much as a bunch position, whereas Clare Hutchison took over as CSO of the London company.

Richard Nott, who was behind Engine’s “Lengthy Dwell the Prince” Cannes Grand Prix, joined as a artistic director. And, simply to ensure that the brand new enterprise momentum doesn’t let up, there have been two new senior appointments in that division.

VCCP vice chairman Julian Douglas says: “2022 has been a turbulent yr for the trade, so we’re particularly delighted to win this award. Difficult occasions require a challenger mindset and this award is testomony to each individual at VCCP who’ve delivered stellar work for shoppers while fostering a tradition of belonging in our London HQ and our new Academy in Stoke.”

Looking forward to 2023, VCCP is in a ultimate shootout towards Leo Burnett to win the Nationwide Lottery account from new operator Allwyn, and appears set to face a battle to maintain long run shopper Nationwide following the appointment of a brand new advertising director. You wouldn’t wager towards them.

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