Dentsu media company iProspect has received on-line retailer Zalando’s international enterprise, its second huge win in a yr after BMW. Zalando strikes from OMG.
Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media.
Zalando regional V-P of promoting Ralph Rijks says: “For us, our clients are on the coronary heart of every little thing we do, we need to be greater than merely a platform to purchase the newest in vogue and life-style for them.
“The iProspect workforce actually understood our ambition to be a spot of inspiration and engagement for our audiences. We’re wanting ahead to working collectively on creating deeper emotional bonds between our model and our clients.”